It all began back in 2008 when Cork woman and UCC graduate, Kate Hyde, spotted nobody in Ireland was doing anything about all the thousands of women going on hen parties every year.
At a time when hen party was seen as a dirty word, Kate decided to build Irelands first hen party website from her then spare bedroom in Waterford. Working by day and web site building by night, Kate went live with Henparty.ie in February 2008 and it all went from there.
After a spot on RTE’s Nationwide in 2008, the business gained traction and started to go from a pipe dream to generating a little bit of revenue through advertising. Following a appearance on Dragons Den in 2009, Kate had her national launch and used the show to further spread the hen party word and reframe the hen party industry – from an undesirable concept in the public arena, into a mainstream and viable revenue stream in Ireland for the many businesses benefiting from advertising to them. Especially in the recession.
A book ‘How to Henparty, the essential guide’, written by Kate, followed in 2011 which gave the business some great PR, followed by the launch of Stagparty.ie and by now the business had moved from advertising and shop sales to also include packages. By now the business was employing 5 people and it wasn’t just Kate on her own (much to her delight!)
TheFancyhen.ie, the companies upmarket offering, was the next obvious port of call in 2014 as the business continued to grow and the economy showed signs of improvement. Henpartycentral.ie also joined the portfolio through acquisition a year or so later and Strawberryhen.co.uk was launched in the UK in 2016 as the plan to take over the world continued! The team in the Cork and Waterford offices continued to grow with 20 people employed across the offices and our UK office also.